Art 114: Interactive Media and Design

Spring 2025 | Harrisburg Area Community College

Instructor: Rich Hauck, MPS

The Business of Design

Doing Business As (DBA)
  • Not a legal structure or separate from owner
  • Allows business owner(s) to do business under a different name for branding (ex: John's Design Shop vs. John Doe)
  • No tax benefits
  • Must renew DBA with state
Sole Proprietorship
  • One owner
  • Minimal paperwork
  • No separation between personal and business expenses and assets--personal assets are at risk
  • Can register for Employer Identification Number (EIN)
Limited Liability Company (LLC)
  • Can have multiple owners
  • Personal and business expenses and assets are separate
  • Tax flexibility--can be taxed as sole proprietor, S-Corp, or C-corp
  • Self-employment taxes
S-Corp
  • Can have multiple owners
  • Liability goes to corporation, not owners
  • Administrative and tax complexity
  • No double taxation--profits pass to individual shareholders
  • Can issue single class of stock but with no more than 100 shareholders, all living in U.S.
C-Corp
  • Can have multiple owners, attractive to investors
  • Liability goes to corporation, not owners
  • Administrative and tax complexity--need to have at least one board member and officers overseeing operations
  • Double taxation: corporation pays taxes on profits, owner pays taxes on distributed profits
  • Can issue different classes of stock